SOPRO - Key Persons


David Edmondson - CFO

Job Titles:
  • Group Finance Director
David started his finance career with Deloitte in 1997 and has accumulated 20+ years of post-qualification experience across a mixture of PLC's and fast-growing SME's. Over the last five years, he has been focused on working with owners and SMT's within the martech sector ensuring financial control whilst driving the commercial goals of the business. He oversees the Sopro group finance function.

Heather Hayward

Job Titles:
  • Finance

Lizzie Counihan

Job Titles:
  • Chief
  • Chief Customer Experience Officer
  • Client Services
Lizzie joined Sopro in 2019 and is responsible for driving our customer success strategy. She brings over a decade of experience heading up global and industry-leading client teams and is a firm believer that investing in people is the key to customer and business success.

Michelle Thomas - CHRO

Job Titles:
  • Chief People Officer
Michelle has been working in HR for 18 years, and loves how focusing on people can drive organisational success. She believes Sopro is a great HR opportunity: it's a fantastic place to work that people are keen to join and never want to leave! Michelle helps to add some of the fun to the office: organising cocktail evenings, ice cream making challenges, and yoga classes.

Monika Joshevska

Job Titles:
  • Country Manager
  • Head of Operations
  • Operations
Monika joined Sopro as the first employee in Macedonia in 2016, and works with Operations, Reporting, R&D and Tech. She is responsible for planning, building and overseeing service delivery. It's her team of prospecting experts that work on campaigns day-to-day, driving amazing results for our clients. Monika also set up the Macedonian branch and works on building the Sopro brand locally.

Monika P.Spasovska

Job Titles:
  • Facilities

Rob Harlow

Job Titles:
  • Co - Founder and CINO
  • Every Member of Our Team Is Focused on Delivering Success for Our Clients. and While We Can'T Introduce Every Sopro Employee, You Can Meet Our Leadership Team Here
Every member of our team is focused on delivering success for our clients. And while we can't introduce every Sopro employee, you can meet our leadership team here. Rob has been a dedicated geek ever since being given a ZX Spectrum at 8 years old and spending an entire summer copying the code for Hangman. When he sold his first website aged 12 he started to consider doing it for a living. He currently looks after everything tech at Sopro: he wrote the first line of code and now manages a team of over 30 engineers.

Ryan Welmans - CEO, Founder

Job Titles:
  • CEO
  • Co - Founder
  • Commercial Co - Founder
Ryan co-founded Sopro in 2015 and has directly founded or provided non-executive leadership to several high-growth tech startups through the Founders Hub incubate and accelerate programs.

Steve Harlow

Job Titles:
  • Chief Sales Officer
  • Sales Enquiries
Steve accidentally fell into sales 17 years ago. He's done it all from cold calling to multiple sales team management. He spotted the benefit of Sopro straight away, and now heads up the internal and external sales teams, as well as our partnership network.

Tatjana Manojlovska

Job Titles:
  • Recruitment

Victoria Heyward - CMO

Job Titles:
  • Director of Marketing
Vic sits at the heart of the creative marketing team at Sopro, responsible for overseeing the Sopro brand and leading the strategic and creative direction of content. Her enthusiasm for changing the perception of B2B marketing knows no bounds. Vic has over 10 years experience working in leading Martech brands and creative digital agencies, and believes that marketing in B2B is full of creative opportunities - it's about being open to pushing the boundaries!