FLRISH - Key Persons
Marketing: it was love at first sight. After an introductory course at university, I knew that I wanted to be a marketeer. My passion for marketing grew into a career of a lifetime. One that I'm proud of: I love being a marketeer.
My unconditional love for marketing had it ups and downs. Around 2011 it reached an all-time low. There seemed to be so little left to love about my job. It felt like it was ‘just about the money'. It felt like manipulation: selling too many things to people that didn't need it.
Fueled by the birth of my children, I decided to redefine the game I loved so much. I left on a long journey to find ways to reconnect ‘doing good things that truly matter' with successful marketing. I reflected my journey in 2 books and a long string of seminars, conferences and workshops. Along the way I met some amazing people and found my voice. ‘Purpose' is what makes me go to work with a smile every morning.
All good things come in pairs. Just when I felt that I got my head round ‘purposeful business and marketing' I met my wife-to-be: Ann. She made me land. Her passion and insights allowed me to define models to put the HOW of purpose in motion. It's great knowing how to rewire organizations and marketing plans, it's even better to bring them to life and see people embracing it.