HARDWARE STARTUP

This book is for entrepreneurs who want to create companies around physical products. It turns the complex process of building a hardware startup into a series of accessible steps, to guide founders from the earliest stage of an idea to a beautiful final product that sells... Written by three experts with deep experience in hardware businesses, The Hardware Startup gives you practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process... Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.

Also known as: The Hardware Startup