At IMS we have a range of solutions that can give you a true and honest measure of how your digital assets are performing as both a sales channel and as a media channel, how much they drive each other, and what the true ROI of each should be...
In the modern world, Data analytics including Econometrics and media planning go hand in hand. At IMS we help agencies with their media planning - working with them to assume it is both optimal from a sales and ROI perspective, and also ensuring that the data doesn't dominate all decisions to the point of ruling out innovation and creativity....
Media is no longer linear. Modelling should adapt to capture this. At IMS we seek not only to understand how much media drives sales, but also how much digital assets rely on above the line and branded media. This helps clients avoid falling into the performance media trap and dumping all their budget into branded search and affiliates at the expense of long-term growth and salience.