EXPERIENCE DESIGN STRATEGY - Key Persons
I'm Erling Amundson. I help companies understand people and trends so that they can design great products, services, and experiences.
I am the creator of the Experience Design Strategy podcast and blog. I'd love to hear your feedback. Let me know if there is a topic I should include or a person I should consider interviewing.
If you would like to chat about an opportunity for us to work together, please reach out by using the contact form.
Erling is an experienced leader with a passion for building effective and innovative teams.
He has had the opportunity to build and lead two global social media listening and intelligence teams. These teams provided real-time reputation monitoring and deep insights such as pre-campaign content insights and competitive benchmarking.
This work in social media listening began as an extension of a long career in UX research and design career. Erling was tasked with finding new ways to develop an understanding of our customers and users. In his UX career, he had the opportunity to use many design thinking techniques including field studies, personas, wireframes, usability testing, low fidelity and interactive prototyping. He has created multi-platform user interface guidelines for several organizations and platforms.