HRFUTURES - Key Persons


Jerry McCreary

Job Titles:
  • Advisor
  • Senior Consultant
  • Senior Consultant at HR Futures
Jerry is a Senior Consultant at HR FuturesĀ®. He was most recently the Senior Director, Human Resources of Ruckus Networks and was the founder of AG-HR, a HR consultancy. Jerry's experience includes public companies and start-ups of all stages, seed, Series A through E and one IPO. Jerry is an active advisor to early-stage companies. Jerry is versatile, action-oriented, likes a challenge. He has expertise in core HR, total rewards, talent acquisition and learning and development. He has established himself as a hands-on builder who uses objective data to guide the work. Jerry earned a B.A. in Psychology and an M.S. in Organizational Psychology from Villanova University.

Scott Trossen

Job Titles:
  • Senior Consultant
Scott has thirty years of experience in Human Resources and after working in six large organizations, he has been consulting for small- and mid-size companies for fourteen years. As an HR Consultant for HR Futures, he concentrates on compensation design and analysis, and on HR compliance. Scott's experience across multiple business sectors enables him to serve clients with breadth and depth of insight. Scott has lived for two decades in Michigan and, from there has served clients across the country (including several in the Bay Area). He has an MBA from the University of Notre Dame with a concentration in Human Resources and maintains the senior-level certification of SHRM-SCP. Scott's four young-adult children keep the home busy as they move out, in, and out again. Faith keeps them grounded, lifted, and connected in the community. If your actions inspire others to dream more, learn more, do more and become more, you are a leader. A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves. -Lao Tzu

Shanna Franklin

Job Titles:
  • Program Manager
Shanna has thirteen years of experience in Human Resources in an array of industries. As an HR Consultant for HR Futures, Shanna focuses on supporting clients in a variety of areas ranging from benefits, HR administration, employer compliance, planning, recruiting operations, and more. Shanna's ability to communicate and connect with employees at all levels has helped her to gain the trust of her clients and have allowed her to work closely with them to reach their goals. Shanna has been living and working in the Bay Area for over twenty years. She earned a Bachelor's degree with a concentration in Law and Ethics from Sonoma State University, obtained her PHR, and completed an HR Management Certification from Sonoma State University. Shanna is currently pursuing a Master's degree in Legal Studies from Arizona State University.

Steve McElfresh

Job Titles:
  • Principal
  • Principal and Founder of HR Futures
Steve is the principal and founder of HR FuturesĀ®. He was recently the SVP/People of Duo Security, managing their integration with Cisco. He was previously the chief HR officer of four companies (including leading through two IPOs), as well as the president and CEO of the international HR consulting firm, Saratoga Institute. Steve taught at the Boston College School of Management and the University of Massachusetts. He has served on the Boards of Directors or Advisory Boards of Palo Alto University, UC Santa Clara HR Management Program, Bay Area HR Executive Council, and Bay Area Organizational Development Network. He was a charter member of the SHRM National Panel for Human Capital Measurement/Metrics, and a member of SHRM's Investor Metrics Workgroup. Steve earned a Ph.D. in social/organizational psychology from Boston College and a JD from Santa Clara University.