JENESIS MARKETING - Key Persons
Spearheading marketing strategy, branding, project management, and client relationships are Jennifer's key roles as the agency founder/operator. Print & web design, social media, and writing are also favorite parts of her repertoire.
Having grown her own marketing business over many years as a one-woman "marketing-department-in-a-box," Jennifer (formerly Jacobs) Forrester knows what it takes to speak the right language for many different types of businesses and industries to help them connect with their favorite types of clients. Past corporate experience, as well as contracting for bbr marketing, have also given her the intuit needed to market for professional services firms. However, she's unlikely to use marketing jargon because it's more important to show you results than fancy but often air-filled terms. She fervently believes in marketing that feels like a relationship rather than a responsibility and has made it a personal mission to reframe people's experiences with advertising on all sides.
Jennifer is a mom to an exceptional kid and several quirky pets (two dogs, a cat, and an introverted guinea pig). Her life has been filled with new beginnings galore, often difficult ones that eventually led to greater understanding and healing, hence the play on words in the company name (because the plural "geneses" just sounds weird and looks even weirder.) She is also a singer-songwriter and loves design of any sort, anything mint green-colored, and memes. She was a co-founder of the Mompreneur Mastermind of Atlanta "support group" for mom entrepreneurs, which ran for five years, and longtime champion of Atlanta Independent Women's Network. Her favorite charitable organizations to support are drawchange (supporting kids in Atlanta and worldwide through art) and Athena's Warehouse (empowerment programs for local high school girls).
The "chief" in Jennifer's title is a nod to her Cherokee heritage - a la Darryl on Crazy Ex-Girlfriend, one of her favorite shows - as she and her daughter are quite proud of its influence over their lives and family history. In marketing just as in life, your footing is stronger when you know where you and your clients are coming from as you head toward your own "new beginning" (ᎢᏤ ᏓᏓᎴᏂᏍᎬ in the Cherokee language).