MARKETING ATTRIBUTION

Marketing Attribution helps companies like yours measure and optimize the effectiveness of their marketing. For holistic, consistent measurement across all marketing channels, we use marketing mix modeling, which our team helped pioneer. In some industries and markets, we also run large-scale person-level randomized controlled trials to put a value on specific 1st and 3rd party audiences. Our sophisticated analytical software uses proven statistical techniques to measure incremental sales from your media and marketing, and advanced optimization algorithms to allocate spend to the most efficient investments, facilitating better media planning and scheduling... License our full software suite and let your in-house analytics team leverage the power and automation of our tools. We provide full training, coaching, and on-going support to maximize your team's efficiency... Measure incremental sales from media and marketing investments and allocate marketing spend with Marketing..

Also known as: Marketing Attribution LLC

Primary location: Evanston United States