MANUEL BORNIA - Key Persons
Job Titles:
- America 's Most Infamous Political Ad
Sofia Coppola is the latest A-List movie director to be tapped by GAP for a series of advertisements for this coming Holiday Season. The director of "Lost In Translation" among other films recently collaborated with GAP and the retailer's new global agency Wieden & Kennedy. And though GAP's new ad campaign (that many people have scratched their heads over a bit, by the way) is entitled "Dress Normal," these commercials are anything but your typical, sappy, sentimental holiday ads.
We've all seen the corny commercials I'm talking about - the ones in which you see a family sitting at the dinner table, around a fire, or in any other cliche holiday setting, looking like they are having a wonderful time together, and all getting along really well. It is almost impossible to watch these commercials and not think about how ridiculously ideal and non-existent in reality the families they present are. Because as we all know, the much more common experience for most families who exist outside of TV Land, despite how much they may like each other, is to fight, argue, and get on each other's nerves at least at some point before, during, or after a holiday event, usually with joyous seasonal Christmas music playing in the background providing an ironic complement.