CHANGE CO

The Change Co. is a Bristol-based agency offering strategy, content and communications for social and environmental change. Clients include WWF, the MAVA Foundation and the Global Ocean Commission... I learnt my 'trade' in the early 2000s at WWF UK where I had the opportunity to collaborate with Chris Rose of Campaign Strategy to design and lead a groundbreaking campaign for safer chemicals in collaboration with the Women's Institutes and The Co-operative Bank - a middle England coalition par excellence. For the campaign, we conducted various waves of blood testing, looking for hazardous and persistent chemicals in people's bodies, and then we took our results to MEPs in Brussels to demand better control of chemicals through new EU wide legislation known as REACH. The campaign was built on a 'survey-discover-act' model - Chris has written about it here.