WOOLSTON INVENTIVE - Key Persons

Dr. PJ Woolston (EdD) is nationally recognized strategic professional with over 20 years of experience in enrollment management (from the university perspective) and student lifecycle (from the student perspective) in all not-for-profit sectors of higher education. He has been responsible for enrollment management, recruitment and promotional marketing, project management, change management, data analysis and decision support, systems development, personal and institutional relationship-building, and strategic direction at public and private institutions of all sizes throughout the US. Dr. Woolston has created and led educational and value-adding recruitment initiatives in a wide range of disciplines including biology, business, communications, education, English, foreign languages, mathematics, music, nursing, political science, religion, sustainability, and sociology, among others. Over the years as various communities have discovered these tools and ideas, the influencers in these groups have found them so valuable that they have also become primary distributors. Frequently these same people then have worked with Woolston Inventive to adopt the same philosophy for their own practices and businesses. Dr. Woolston has conducted extensive proprietary research on a wide range of topics, including best practices in higher education recruitment and marketing, enrollment and admission policy and process, financial aid and discounting, tuition modeling, and institutional accreditation. He consults widely throughout higher education and other industries. He has had a quintessential liberal arts education, with degrees in French (BA), Music (MM), and Education (EdD). "PJ Woolston is an incredible marketer. His professionalism, expertise, and experience will take you to the next level. I'd absolutely recommend PJ for his service to any business who wants to build their brand and grow their business."