CHRIS DAVIES

Responsible for research and development of products for the company portfolio, including spearheading a range of own-brand machinery and establishing reseller partnerships with major manufacturers. I have secured exclusive distributorship contracts with industry-leading software developers and innovative print solutions manufacturers, ensuring our market share is protected and defining our value proposition and services to customers... Full responsibility for all proactive and reactive lead generation and sales enablement materials for both B2B and B2C. Researched and implemented the use of CRM systems for outbound lead generation and inbound reactive customer service. I research and develop all product sales campaigns targeted at relevant industry sectors and integrate this strategy with inbound marketing utilising our network of websites, social media, email marketing, direct marketing, industry exhibitions and events. Additionally, I have implemented a "mutual benefit" marketing..