THE AFFINITY GROUP INTERNATIONAL - Key Persons
DeAnna McIntosh is a trend-setting, results-driven Business Strategist and Retail Consultant with 17+ years of experience helping brands drive sales, conversion, productivity, innovation, and engagement (10 of those years being inside Fortune-ranked Retailers).
DeAnna is a Thought Leader and Changemaker, often called upon to speak and inspire audiences that the growth they envision is in their grasp.
She is renowned for her collaborative and energetic work style, innovation, and conducting business with integrity and transparency. DeAnna and her team bring priceless insight, original and actionable ideas, brilliant branding, organizational effectiveness, and sales-driving strategies to your company from day one.
DeAnna holds a Bachelor of Science degree in International Fashion Merchandising Management from the Fashion Institute of Technology (FIT) in New York, USA, and Polimoda Institute in Florence, Italy. She currently resides in Atlanta, GA with her husband and baby boy.
With a strong eye for design and her corporate merchandising experience, she has launched numerous products into retail and e-commerce platforms - with one of the most notable being the Chico's No-Iron Linen Collection, which is now a multi-million-dollar program. DeAnna also curated the first-ever "shop local" assortment initiative at Office Depot, merchandising 10+ local Austin, Texas brands inside the 13 area stores, including consumer favorites Epic Provisions and Chameleon Coffee.
In 2015, DeAnna launched The Affinity Group International (TAGI), a Retail Business and Economic Development firm, to strategically build and fortify independent retail economies in developed and emerging markets through the company's signature retail training and development program, Revitalize Retail®. The program is facilitated through Economic Development Corporations, Small Business Development Agencies, Chambers of Commerce, and Retail Shopping Centers.
In 2018, DeAnna launched TAGI's sister, Retail Growth + Innovation Studio, Retailing Evolved®, to work directly with small and mid-sized businesses, equipping them with the proven strategies, tools, and systems she utilized daily as a Buyer and various other roles during her corporate career. She and her team help Vision-led Individuals, Retailers, and Businesses to grow their revenue, community, and [more importantly] their impact-using products.