PIN CHUAN LAN

PIN CHUAN LAN takes the authentic elements of "Greater China diet culture" as the spirits of brand and takes "Ping (tasting)", the way of diet, in combination with the simplest taste of beef noodle and "Sichuan", the place of origin, as the concepts of naming, taking the word "Chuan" of Sichuan flavor and the word "Lan" of "Lanzhou", the origin place of clear-broth flavor and thus "PIN CHUAN LAN" coming into being. In order to let the brand have more vitality, the meanings of "morality"-Pin, "taste"-Chuan and "quality"-Lan are attached to supplement the brand's implications so as to interpret the original means of PIN CHUAN LAN.