REALCDP

The CDP Institute is operated by Raab Associates, a marketing services firm. CDP Institute Founder and CEO David Raab named the CDP category in 2013 and was an early leader in developing the CDP concept... CDP Institute is an vendor-neutral website with vendor comparisons, white papers, directories, and more about the customer data platform industry... RealCDP™ is a certification program managed by the CDP Institute. It defines a set of features required for a product to perform the functions that most users expect from a CDP. The intent is to reduce confusion among buyers of which systems to consider. Vendors are issued the RealCDP badge upon completion of a thorough audit conducted by an independent authority. All Sponsors of the CDP Institute meet the RealCDP criteria, but non-Sponsors can also be certified. For details, contact info@cdpinstitute.org.

Also known as: CDP Institute