TYPES & SYMBOLS
Updated 919 days ago
201 East Front Street Buchanan MI 49107 United States
We typically begin new client relationships around strategic initiatives. Our clients think of us as partners to help think through big hairy problems, and provide creative solutions...
Our focus on strategic design means the time required to begin working with a new client typically requires at least a $10,000 initial investment. This ensures we have time to establish an understanding of your existing brand, your long-term goals, and your audience, which serves as a foundation for a long-term partnership. After this work has been done we are in a much better position to execute efficiently on smaller projects on an as-needed basis...
The amount and type of research we conduct depends on the project, but we always try to establish objective criteria that will be used to inform design exploration and evaluation. Often, this work provides value well beyond the conclusion of the project we're working on. Here are a few of the exercises we often go through with our clients.