INSTEP

Since it was founded in 1989, INSTEP has been an entrepreneurial advisory firm focused on the needs of technology companies and investors. INSTEP is an affiliate of The Chasm Group (Geoffrey Moore, Chairman) Silicon Valley's premier market strategy consulting practice. INSTEP partners with executives from technology companies across many industries (software, Internet, telecommunications, wireless, etc.) at all stages of maturity to develop market and product strategies for success. INSTEP uses market realities and recommendations based on market, competitive, investment, and technology trends to develop and execute corporate strategies... INSTEP focuses on advising companies in creating strong positions in targeted growth markets to change the competitive landscape. This is done by defining and bringing to market compelling whole products based on sound architectures, breakthrough technologies and strong partnerships. INSTEP also works with management to guide the execution and "go..