AAB CONSULTING - Key Persons


Aidan Tobyn

Aidan is our in-house designer. He focuses on creating innovative and eye-catching designs - along with the occasional llama graphic here and there… He thrives through creating powerful designs that help captivate audiences and assist in making information easier to process and journeys smoother to follow. Whether it's working with interfaces to provide brilliant experiences, developing illustrations and videos that jump off your screen, or interactive assets - he'll make sure they are tailored in a way that works best for you.

Anna Schaetzle

To Anna simplicity is the key to success. With her keen knowledge of tech and equipped with her trusty research skills, she loves a deep dive into data and processes to uncover waste and hidden opportunities. But of course, this is only half the fun - whether it's implementing new ways of working, or whole new system solutions, Anna loves rolling up her sleeves and supporting her clients through the journey of turning the theoretical findings into working practice.

Ben Perry

Ben is inquisitive by nature and really values working in a team. He has strong research, business analysis and organisational skills, and is passionate about driving change in services and processes. Since joining AAB Consulting, Ben has worked on multiple projects with Higher Education clients, developing a good understanding of the sector. Ben also has strong experience in building online communities, gaining over 300,000 followers across different social media platforms and has helped small businesses establish and improve their online presence.

Derek Mitchell

Job Titles:
  • Member of the Board

Douglas Martin

Job Titles:
  • Member of the Board
Doug is the Partner in charge of growth for the AAB group of companies and a member of our Consulting Board of Directors. Doug is insightful and bold yet practical and realistic. He is always one step ahead which is great as it keeps us on our toes. Doug's expertise is in Corporate Finance so we will be the first to know if a deal is on the cards that involves the Consulting business.

Elisha Cooper

Elisha's diverse experience has led her to having a soft spot for technology, but also in advocating for change in a range of contexts. She really values the human aspect associated with change and loves having the opportunity to be creative, when it comes to how best to support people through it. She thrives on bringing a different perspective to the table and offering positive challenge. Elisha has a genuine love for listening and connecting with others and is always keen to know what's on people's minds and offer some friendly guidance and support. Embracing the unknown and stepping out of her comfort zone, keeps Elisha on her toes, whilst testing how far she can challenge herself and benefit her clients.

Glenn Hogg

As an engineer by background, Glenn is a tenacious problem solver. He likes to be close to the coal face where things become tangible, where the rubber hits the road (choose your metaphor.) This is where change lives or dies. Glenn enjoys the buzz and hustle of making things happen! With experience across multiple sectors, Glenn leads complex change and strategic initiatives, from Business Cases and Strategy Development, to Digital Audits and new Operating Model delivery

Graeme Allan

Job Titles:
  • Group Executive Director at AAB
Graeme is the Group Executive Director at AAB. His role varies from developing our strategic partnerships, working closely with the Group Executive Team to deliver our ambitious growth plans, supporting the leadership team, ensuring they have what they need to be effective, engaging the Board and connecting all the stakeholders. Graeme has the ability to cut thorugh issues and is highly decisive, ambitious, challenging, and hugely supportive.

Julie Arbuthnott

Creative, pragmatic and resilient, Julie loves a business challenge and has the scars to prove it. She puts humans first - and tenaciously designs services round them. Julie loves a bit of business strategy, service design, marketing and digital with a focus on transformation and change, also proposition development, brand development, communication and behaviour change.

Kirsty Ness

Kirsty is curious, diligent, and detail oriented (if something isn't aligned, she'll spot it!) After finishing university, she was eager to dive headfirst into the world of change and transformation, so her and AAB Consulting make a great match. Since joining, Kirsty has been keen to dip her toes into anything. She's worked on a variety of projects, with her experience ranging from facilitating economic development programmes and conducting market research, through to synthesising data and supporting the development of business cases.

Rob Jarvis - CHRO

Job Titles:
  • HR Director
Rob is our HR Director and supports us on everything from recruitment, contracts, job roles, payroll, personal development and performance management. He is our oracle on all things HR. Rob is a massive ‘people person' both professionally and personally and he is a constant source of support to us as we build our business.

Sian Parker

Sian's love for sales and marketing goes beyond mere numbers and figures. For her, it's about connecting with people on a deeper level, understanding their needs, and offering tailored solutions that genuinely make a difference. The challenge of creating campaigns that leave a lasting impact and inspire action fuels her drive and commitment to be great. Her understanding of the ever-changing business landscape and consumer preferences allows her to fine-tune our business development endeavours, ensuring they resonate with the target audience and drive engagement.

Stephen Carmichael

Meet Stevie, the ultimate transformation guru. He's like the superhero of helping organisations achieve their big goals. Stevie partners up with client teams to dream up exciting visions and clever strategies that everyone can totally rally behind. But that's not all - he's all about making sure everyone's on the same page before diving into the nitty-gritty of how things work. He's like the mastermind who connects the dots between strategy and how the whole organisation is set up to make things happen. Talk about a strategic superstar!

Susan McElroy

A diligent and adaptable individual, Susan loves nothing more than building strong client relationships and diving into the nitty gritty of assignments to help deliver transformative change. During her time with AAB, Susan has been fortunate to help deliver business support programmes and takes pride in being part of a support system that empowers small businesses to thrive and flourish