BRAND

A brand is the distinct set of feelings, perceptions, attitudes and associations people have when they see a logo or think about a company. Think of a brand as being like a personality or like a tone of voice. Every member of the Rice family represents the brand - and we represent it in all of our communications... The visual identity of Rice is built around the historic Athenian owl shield, representing honor, influence and wisdom, with two chevrons for the families of Rice and Houston. This mark is the most recognizable aspect of the Rice brand.

Primary location: Houston United States