THE GOOD GROWTH

At Good Growth, we work with alternative protein companies, animal welfare nonprofits, and social impact funders to understand consumers, scope new markets and prototype products & programmes... Utilising mixed-methods research like semiotics, focus groups, a 6000-respondent survey, and segmentation analysis, we aimed to understand consumer attitudes and promising segments of alternative protein markets in SEA... In partnership with Faunalytics, we conducted a qualitative survey of 400 GenZ adults across USA, China, Thailand and Indonesia, uncovering their perspectives on their own beliefs and actions, governmental response and career prospects in environmental and animal protection. This study aims to help advocates better create campaigns and cultivate the younger generation as future leaders of the movement in their country.

Also known as: Good Growth, The Good Growth Co.