SPARX CONSULTING - Key Persons


Gloria Chen - Founder

Job Titles:
  • Founder
  • Principal
Gloria is a firm believer in reinventing research approaches to help businesses innovate. She has 15+ years of experience in Internet, Mobile, Software, Hardware, and Consumer & SMB products/services. With both client and supplier side experience, she has served research and product management roles at Alibaba, eBay, Intuit, Sun Microsystems (now Oracle), and two market research consulting firms. Gloria is well-versed in guiding clients' product or marketing strategy by offering a variety of research tools at different phases of product or marketing lifecycle - from market opportunity, ideation, development, launch, to on-going operation. Her specialties include -