CREATIVE JUBILEE

Developed and implemented multi-channel B2B and B2C marketing campaigns to increase membership and reinforce Blue Shield's presence in the marketplace. Worked with stakeholders to identify goals and create targeted marketing plans to drive successful implementation of product launches. Responsibilities included developing quarterly strategy and creative briefs, communicating project expectations and building consensus across 15-30 stakeholders, reviewing and approving all technical and artistic phases of marketing collateral, tracking budgets and deliverables, and analyzing campaign results... Christina Lee is an integrated marketing and project management professional in the San Francisco Bay Area.