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How do women's preferences for cosmetics and beauty care vary from country to country?... The preference for cosmetics among women varies from country to country. For example, multiple Asian women typically uses whitening creams to make light and bright their skins. In china, white complexion denotes a wealthy individual. In other local setting in a different country, it will have a varied impression. In other places such as India, women have not been working. However, the number of women working today is increasing parallel to independence of choice and change in attitude. The levels of income varies by country and as such preference for cosmetics will be different across country. Consumers of cosmetics in high income countries may not be limited by price while selecting their preference... Assess Estee Lauder's strategy of China. Does it make sense to focus on premium brands, or should the company launch a market-mass brand?