ERA

In the following century, the building and its owners maintained a fairly quiet existence; few major events centered around them. The EFU merged with a similar company, Oshkosh's Fraternal Reserve Association in 1930. In doing this, the EFU became the Equitable Reserve Association (ERA), the title which the building bears even into the modern era. Several other companies were merged throughout the century, including the Germania Mutual Life Insurance company and the Royal League of Berwyn from Illinois (although it did not change its name for these)... In 1897, the Equitable Fraternal Union (EFU), a nonprofit fraternal life insurance company, formed in Neenah, Wisconsin. Rather than purchasing an existing building, the EFU decided to have a new building created to house their headquarters in the early 1900s. For this purpose, they hired the architect William M. Waters from the nearby city of Oshkosh. Waters designed the building with neoclassical themes in mind and, in 1907, designed..

Primary location: Neenah United States