PARLAMETRIC

Parlametric is a research-based company specialising in narrative analytics - one of the fastest growing areas within business intelligence and market research. Our value proposition exists in the intersection between behaviour analytics and customer experience analytics. Parlametric help organisations to capture and understand peoples' real behaviour and experiences... Parlametric was founded 2017 as a democratisation project. The founders developed a methodology for workplaces that encouraged employees to freely express what was on their mind, at any time, which opened for a more inclusive and democratic work environment. This enabled companies to identify issues before they turned into a huge problem - and made employees feel more involved. The methodology was inspired from attitude psychology research highlighting the pitfalls and downsides of traditional survey methods using abstract scales or a limited set of alternatives to choose from... At Parlametric we believe that our..

Also known as: Parlametric AB

Primary location: Lund Sweden