SAGACITY GOLF TECHNOLOGIES - Key Persons
Andy does amazing things with numbers. A rare find in the industry, Andy blends expertise in tee time pricing and sales with a Masters from Columbia in Golf Revenue Optimization. This gives him a one-of-a-kind ability to see where golf courses have the power to increase their green fee revenue. Andy's calculations power all our Sagacity products. He's always creating something, whether a clever recovery on the course from a tricky lie or a new technology. Andy also loves spending time with his family, gardening and playing squash.
Job Titles:
- Co - Founder & VP of Software Development
Ben is passionate about making technology useful for people. For 20+ years, he's been working with computers and writing software. Ben has the unique ability to make complex technology easy to use. He's been coding for the golf industry for 14 years and enjoys the day-to-day challenges the industry provides. When he's not writing software, Ben enjoys endurance mountain biking, building and flying airplanes and spending time with his wife and children.
"I am encouraged by golfers that are passionate about the game and their relentless drive for improvement. I strive to apply that same drive to improve the golf industry tools we provide at Sagacity Golf."
Brett is a tireless innovator. As founder and CEO of 3 startups, his foresight into tee time marketing has helped countless golf courses grow their businesses. (No wonder Golf Inc. Magazine dubbed him a Top Technology Innovator for 2019.) At Sagacity Golf, Brett drives the vision for innovative solutions that simplify business operations for golf course managers and owners. In his down time, Brett can be found spending time with his family and pursuing the perfect golf swing.
"I love how the game of golf is a constant pursuit of perfection. We strive to support golf course operators in their pursuit of the perfectly priced tee time."
Colleen pieces together the full story of every tee sheet. As our data analyst, she sniffs out inaccuracies in tee sheet data to make sure golf courses have a true picture of their performance. Colleen loves helping golf course owners and managers learn how to find new opportunities to improve their operational procedures. If she's not playing golf, Colleen can be found running, riding horses or playing billiards.
"I love that no matter what type of golf course you are - resort, municipal or daily fee - there are golfers that fit your customer demographic who're looking for a course to call home."
Duane has been writing software for the golf industry for over 20 years including serving as CTO of GolfNow. His talent for efficient and flexible system architecture is helping Sagacity build the platforms necessary to support our goal of providing golf courses with the tools necessary to increase revenues. When he's not writing code, Duane can be found spending time with his family and his wonderful grandchildren, riding motorcycles, and playing guitar.
"I am excited to be a part of an organization that provides actionable data to allow Golf Courses to make informed decisions."
Job Titles:
- VP of Data and Processing
Francis is a serial entrepreneur. As co-founder and COO of GolfNow, he helped bring a new online era to the golf industry. With his broad background as a technology and business consultant, he's making sure Sagacity can do it again, but this time with better insights and a sharper focus on growing golf course revenue. His role at Sagacity centers around streamlining operations and building in scalability at the same time. Outside the office, Francis can be found enjoying time with his family or working on his next novel.
Job Titles:
- Director of Customer Success
Jason implements the Sagacity performance tools for our clients. He was the Head Golf Professional at Starfire Golf Club in Scottsdale Arizona for 12 years, and later became the Director of Revenue Management for OB Sports. This gives him a unique perspective: he knows what it's like to run daily operations at a golf course, and he knows what it's like to make decisions that affect multiple courses. Outside of work, Jason enjoys watching and playing sports with his three children.
Class A PGA Professional with over 15 years experience in the golf industry. Most recently was a Sales and Revenue Manager for a Golf Resort in Phoenix and utilized Sagacity's pricing tools as an operator. Now he helps our clients maximize their own tee sheets and revenue. When he isn't working for Sagacity, his wife and him run an Etsy shop crafting wood products, while also doing handyman projects around their house and being dad to three energetic boys.
"I try to surround myself with happy, positive, thoughtful, and in-the-moment people. The game of golf (and the business of golf) brings that out in everyone and that's what lead me to the golf industry - a place where everyone truly wants to be here."
Matt is our creative power house. Not only does he oversee Sagacity Golf's marketing strategy, he's behind the visual design of all our products. Matt's digital marketing chops have grown many businesses, from startups to Fortune 500 companies. As an early employee at GolfNow, he helped grow the business to 50 markets in two years. When Matt's not tweaking dashboard buttons, you can find him outside taking photos and spending time with his family.
"I love how golf is an individual sport that's social. You compete against yourself while having a great time with your friends."
Mike is a stalwart champion of the golf industry. Raised in a family of PGA Golf Professionals, he was born with a mission to give back to the game. He introduced the first electronic tee sheets to golf courses. He connected golf courses to wholesalers and packagers creating regional reservation networks. He pioneered the online sales of tee time inventory on golf course websites and 3rd Party marketplaces. He created the industry's only benchmarking report, ORCA. At Sagacity, Mike continues to help managers and owners see their course's performance in a new way. When he's not wrestling golf course data, Mike can be found speaking at industry events, taking road trips and daydreaming about good things to come.
"I love golf because it's full of people that have a love for the game: its beauty, challenges and virtues. It develops character in us all."
Mike is passionate about helping people. Since 1999, he's helped golf course owners and operators make more money by maximizing revenue opportunities and engaging with customers. His mission continues at Sagacity Golf, where Mike spreads the word about smart promotion and pricing strategies to grow business. When Mike isn't in conversation with a customer, he's skiing, hitting a few straight golf shots and coaching his kids baseball teams.
"Golf is a great sport on so many levels and the industry is full of fun people - I love being part of it."
Job Titles:
- VP of Client Relations / Shannon
Shannon always puts clients first. After finishing law school, she took a detour selling with Cypress Golf Solutions (which later became GolfNow) and never looked back.
always puts clients first. After finishing law school, she took a detour selling with Cypress Golf Solutions (which later became GolfNow) and never looked back. Since 2005, Shannon has helped golf course owners and managers see what's possible with new technology. Shannon looks after our clients and makes sure they get the most out of their products. When she's not helping golf course owners transform their businesses, Shannon is enjoying the outdoors in all kinds of ways: golfing, gardening, skiing, traveling, you name it.
Job Titles:
- Director of Customer Success
Sue has lived for golf ever since she was a young girl. She was a junior golfer, an NCAA All-American, and a member of the LPGA Tour for 13 fabulous years. When Sue moved into the business side of golf, she continued to win awards like Product Salesperson of the Year at GolfNow. At Sagacity, Sue enjoys partnering with clients to help them discover hidden opportunities to drive revenue with Sagacity Golf. In her spare time, Sue loves going on walks with her dogs, Murphey and Tanner, and watching college football (Go Dawgs and Horns!).
"Golf is the greatest teacher if you humble yourself to it. I've learned about hard work, staying in the present, trusting myself, learning from mistakes and then letting them go."