INSIGHT

Our past experience with American Seating has been very positive, however, our marketing department wanted to conduct a thorough customer study before our next procurement to ensure we continued to choose the right seating products for our passengers. For the study, we retrofitted one of our newer buses with all of the popular seating offerings from American Seating and its competitors. Five focus groups, each consisting of a dozen people, were seated on a moving bus for two hours at a time. They were asked to evaluate comfort, aesthetics, color, etc. In the end, the most popular seats were American Seating's INSIGHT-PRIME and INSIGHT (upholstered with vinyl). The study participants considered these seats to have the best ergonomic shape. The products' seat pitch, preferred by most participants, provided the most stable seat when the vehicle was moving. The participants also felt that the INSIGHT-PRIME seat looked the most contemporary and fit the best with today's trends. Because of..