LALO DURON

As an engineer I believe there's always a way to innovate and make things differently: cheaper, better, prettier, faster, friendlier… As a marketer, I believe marketing's number one job is to grow companies' value, via new markets, new offerings, new channels, new promotion means, new value propositions. I love to think and make others think. I challenge people and organizations to give the best of them. Yet, I am my family's #1 fan. I love them, work for them, give them my life. I am proud of my professional experience. As a mexican, multicultural executive, I've done things, seen things, created things, for companies to help them thrive.