MARC LAMONT

Companies continually evaluate their assets, both tangible and intangible. During these evaluations, an extremely important point is often forgotten: that point is that attitude capital is one of the most important assets. The value of all other assets might be in danger if the level of attitude capital is not high enough. And putting the assets of a company in danger can't be the purpose of being in business, because companies are always looking for security and growth... The success of companies is determined by the sum of the individual success of their employees. And the success of employees can be increased dramatically by developing and further increasing the attitude capital. But the development of the right attitude leads not only to success; it also leads to maximal realization potential.