THE PLANNERS FIRM - Key Persons


Judy Amado

Job Titles:
  • Expert in Weddings and Special Events
Judy Amado is one of the most prominent Wedding and Special Events Experts in Panama and Latin America. Born in Panama, she founded the first organization dedicated to events in the capital 28 years ago. To cap a gleaming career in service, she was given the post of General Manager at the prestigious American Trade Hotel. For 4 years she has excelled at this position, managing all aspects of the Casco Antiguo boutique establishment and, through her efforts, elevating it above most, if not all event and lodging spaces in the country, all the while revolutionizing the Panamanian hotel industry in the process. She has fostered a rich professional life in the hotel and event business for forty decades. On April 2019, she chooses to once more reinvent herself along two women prominent in the world of event planning: Vivian Viggiano and Cristina Alemán. All 3 expert planners found THE PLANNERS FIRM INC. with the sole purpose of creating a nexus of opportunity in both the local and international event-planning markets, focusing all members and their efforts in one place. Judy's professional life begins as a hotelier at the Hilton hotel chain in the year 1977. After having formed part of the Launch Team for the first Marriot hotel in Panama, she acquires a degree om Hotel Management at Klessheim Hotel Fachschule, a prestigious academy located in Salzburg, Austria. Once her studies are concluded, she returns to form part of the Management Team at Marriott Panama where, over the course of the next 10 years, she holds several diverse posts, most notably Banquet Maitre'd and Director of Security, both of which have never been held by a woman prior to her tenure. These days she is active in all areas of event planning, focusing equally on local and destination events in all parts of the region. In recent years, she has become convinced of the power of social media and, at 63 years of age, takes great pride in her digital outreach and her numerous followers. Social responsibility forms a crucial part of her life. In order to satiate a philanthropic soul, she constantly lends her services to NGO's, donating her knowledge and gifting a minimum of one free event a year for charity purposes. She also prioritizes teaching and sharing knowledge through mentorships, one-on-one internships, talks, and conferences. Judy believes that everything can be achieved if it is attempted with passion, and that the most important part of being successful is seeing through the client's eyes.

Vivian Viggiano

She has been organizing social events for several years Vivian is a Social Communicator and a Radio and TV host. She is always focused on learning and staying current, a drive that has led her to several certificates in: Event Organization, Wedding Planning, Customer Service, Crisis Management, Public Relations, Speech, Effective Communication, Exceptional Service, Emotional Intelligence, Digital Marketing, among others.