ASOMI

Assam State Rural Livelihood Mission (ASRLM), is a Govt of Assam initiative for promotion of sustainable livelihood in rural areas. The Mission empowers rural women Self Help Groups (SHGs) with capacity building, credit linkage and market support. All products produced by these SHGs are sold under the brand name ‘ASOMI'. The word ASOMI- is an amalgamation of alphabets A- Atmo SO- Sohayok, M- Mahila Gootor,I- Identity (Porichoy). ASOMI also evokes the identity of Assamese people. When you buy ASOMI products you are encouraging entrepreneurship among women SHG members and contributing to women empowerment in rural Assam.

Primary location: Guwahati India