BETTER BIZ INFO - Key Persons


Bill Litster - Founder, President

Job Titles:
  • Founder
  • Lead Consultant
  • President
Bill Litster is the founder, President, and Lead Consultant of Better Biz Info. He has achieved Master level certification as a Profit First Professional and Elite status as an Advanced Certified QuickBooks ProAdvisor. He has over 25 years of real-world business and accounting experience. In addition to spending several years as a corporate President, Vice President, COO, and CFO, he has also owned and operated several small businesses. Over the course of his career he has consulted with hundreds of small and large companies including NASA, Boeing, Dow Chemical, and the US Navy. Bill has found that his real passion is in teaching and helping small business owners how to achieve profitability and success and has helped dozens of small business owners do just that. Bill's business experience and teaching skills enable him to simplify complicated processes, create financial visibility, and implement a pattern of financial success and profitability for small business owners.

Mike Michalowicz

Job Titles:
  • Adviser & Lead Profit First Strategist
  • Author of Profit First
Mike is the entrepreneur behind three multimillion dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneurs cult classic, The Toilet Paper Entrepreneur. He is a former small business columnist for The Wall Street Journal, speaks internationally on entrepreneurial topics, and is the creator of the Profit First method. Mike is an active adviser on Profit First to our firm.