CULT RESEARCH - Key Persons


Alexandru Zodieru

Job Titles:
  • GENERAL MANAGER
Associate Professor Alexandru Zodieru is a member of the Faculty of Sociology and Social Work at the University of Bucharest. With a prolific career that spans over two decades, Alexandru has carved a niche in the realms of academia and research, publishing numerous papers that have influenced both thought and practices in sociology and social work. His management acumen ensures that projects under his stewardship consistently exceed expectations, benefiting from a cohesive, highly efficient research team and motivated group dynamic.

Gabriel Lupu

Job Titles:
  • Associate Partner & Research Coordinator
A renowned specialist in the sociology of consumption, Gabriel Lupu is a doctoral candidate of sociologic sciences at the University of Bucharest, seamlessly integrating sociological insights to enhance projects where he masterfully navigates intricate methodologies with precision and insight. As a seasoned professional, Gabriel has a vast adeptness in transforming intricate data into compelling presentations which makes him a standout in the field, allowing stakeholders to grasp subtle consumer trends and actionable insights easily.

Paul Acatrini - CEO

Job Titles:
  • Manager
  • Managing Partner
  • Research Director
Paul Acatrini is a sociologist with over 20 years of experience in market research, with a focus on multinational projects and complex methodologies. His areas of expertise include: research for communication and branding, CSR and education. In addition to his research expertise, Paul is also a skilled manager. He has a proven track record of building and leading high-performing teams.