ANDROMEDA ENTERTAINMENT - Key Persons


Ashley "ashleyriott" Blake - COO

Job Titles:
  • Chief Operating Officer
  • COO of Andromeda Entertainment, Led the Pre - Show Panel Livestream and Delved into the Minds of the Very Best in the Immersive Business
Ashley has steered the community, communications, & marketing ships for many made-for-VR IPs & has helped teams successfully launch & maintain experiences on most major VR platforms, including Meta Quest, Steam, & PlayStation VR. She has spoken at both devcom & GDC, & was a 2021 GameHERs finalist in the category of Best Community Manger - Indie. Ashley "ashleyriott" Blake, COO of Andromeda Entertainment, led the pre-show panel Livestream and delved into the minds of the very best in the immersive business.

Ashley "Vause" Foo

Job Titles:
  • Marketing & Community Director
Ashley is a former top competitive Beat Saber player with a background in psychology. Her more recent pursuits have guided her towards the virtual reality & marketing space. Informed by her experiences, she is now leading marketing efforts for titles under Andromeda Entertainment's banner.

Emmett Friedrichs

Job Titles:
  • Title Producer
Emmett has AAA experience working on major project releases from Call of Duty, to official Unity Tools, to the Unreal Engine 5. He is an experienced leader managing large SaaS portfolios and got his start in VR indie titles. Emmett is interested in all things technology and creating brand new expansive experiences.

Heather Ray

Job Titles:
  • Creative Advisor
Heather is a Visionary Transformative Experience Designer and Interdimensional Reality Engineer. The series of cosmic coincidences that brought her to the world of games started with the design of a theater for SoundSelf's premiere at Burning Man in 2013.

John McClellan - CEO

Job Titles:
  • Chief Executive Officer
John is a health-conscious entrepreneur with 10 years of experience in finance, consulting, and alternative education. He's an Eagle Scout and Ironman triathlete who brings structure and organization into many creative pursuits.

Karol Maru

Job Titles:
  • Social Media & Community Manager
Karol is a classically trained pianist and a Rockschool certified professional piano player, singer and producer with an entirely self-made EP, "KIN", published on Spotify. Currently studying Marketing Management, she has 5 years of experience in Social Media Management and 1.5 years of experience in the gaming industry working with popular VR titles and successful PC titles. She is now managing Social Media and Community for Audio Trip VR.

Lerato Moya

Job Titles:
  • Executive Assistant
Lerato brings a wealth of administrative expertise to our team, with almost four years of experience as an administrative and executive assistant in both corporate and non-profit settings. Based in South Africa, she joins us to support us in all things administrative and tackle any challenge we may face. Her goal is to make our lives more streamlined and efficient.

Lyle Maxson

Job Titles:
  • Strategy Advisor
Lyle is a consultant, producer, and creative director for some of the world's largest festivals and events. His focus is on integrating transformational experiences into mainstream culture and inspiring the millennial generation to think big.

Mike Festa

Job Titles:
  • Operations Advisor
Michael brings over a decade of experience in business & operations for the Video Games, Virtual Reality, and SaaS industries. He pioneered location-based VR in the West, started the industry's first VR publishing initiatives, led the acquisition of SpringboardVR in 2021, and has taken ten VR titles to market. He is a mentor for early stage startups, a public lands conservationist, and you can find him working remotely from his campervan.

Mike Wilson

Job Titles:
  • Co - Founder of Devolver Digital and Founder of Deep Well DTX
Why he's involved: "The timing is right. Soundself signals the beginning of a whole new era in independent game development. People are ready to become more intentional about the content they consume, and more and more people are focused on wellness and inner peace. SoundSelf is a safe, tech-driven alternative for meditation and inner space exploration; an exhilarating journey into altered states of consciousness, guided by your own voice. With SoundSelf, we are seeing the emergence of a new genre that points to a more heartfelt vista of what games can do for their players."

Robin Arnott

Job Titles:
  • Robin Arnott Founder
"Can gaming help people overcome stress and struggles of life? What happens if the design of modern technology is informed by the wisdom of ancient spiritual awakening practices? Videogames are a powerful technology for organizing and altering attention structures. Instead of directing a player's attention outward upon a world to be mastered, though, attention could be oriented to the core: the player's own inward experience of being." Watch on Youtube