LEADGENERATOR.WEBSTARTS.COM

The sales process begins when a sales lead is generated, qualified, and placed into a company's sales pipeline. Sales professionals use the lead's contact information to send sales emails, make outbound sales calls, and provide direct marketing material. Several factors will determine the quality of sales leads. These qualifying factors include whether the individual or business was incentivized to give contact information, the accuracy of the data provided, and the validity of the sales lead. Sales lead validity depends on whether the targeted person was aware of the sales opportunity when they responded.

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