MAGIC HOUR

For us, the communication of science is as important as doing good science. But you have to meet people where they are. We understand that science can feel intimidating and complex, so we use design, art, poetry, and pop culture as trojan horses. We think about it as building doors people can walk through. And we're just getting started... Although we're a snack food company, we are actually in the business of doing good. It makes me feel purposeful knowing we are changing children's lives around the world... We wanted to demonstrate that we can use sustainable materials to create products that look better, feel better, and perform better than virgin materials can do on their own.