SOFTWARE STACK INVESTING

Every digital transformation project starts with decisions about the software stack to be used. These are driven by developers, who increasingly influence technology choices for their enterprises. The software stack includes all the software packages, components and services necessary to deliver the desired customer experience. Examples of these are where to host the software, how to measure results, what database to use, how to process payments, communicate with customers, calculate tax rates, etc. These software building blocks and services are provided by many companies, some of which are publicly traded. Understanding the dynamics behind this software ecosystem will yield insight into the growth prospects for these software service providers and their associated stock performance. Leading software providers in large markets with a developer-focused bias and an open platform of programmable services will generate years of upside for informed investors... Focused on examining..