RDC BRAND - Key Persons
RDC is a Latina led Branding Hub equipped with a diverse team of Strategic, Inquisitive, Creative Brand Building Executors who never take NO for an answer.
RDC serves as a Full Service brain trust that navigates brands through various industries to lead them to full brand success through High Level Licensing, Key Partnerships, Marketing and in depth Business Development.
RDC is a Fully Loaded Branding Hub spearheaded by a Multi-Disciplinary bilingual culture enthusiast who has been building brands for going on two decades. Rocio "Roxy" Castro possesses the aptitude to turn product ideas into multi-million dollar brands. From being a key member of the team that launched The Sean John Unforgivable fragrance by Estee Lauder, which reached over $90M in sales at launch, to most recently serving as the Business Development and Licensing led for television personality, Ellen DeGeneres' lifestyle brand, ED Ellen DeGeneres, a brand that was estimated to be worth $1B at Retail by 2022.