THE STARVING ARTIST - Key Persons
April began her career in healthcare marketing, where she executed both regional and national multi-channel marketing campaigns. In the healthcare field, April learned how to take complex, technical concepts and disseminate that information into consumer-friendly language. April connected with Haley Cash when she served as the Director of Communications in a medium-sized marketing agency in Waco, Texas. April lives and breathes marketing strategy and often serves our clients as a business and sales coach. A highly skilled copywriter, April Leman is a seasoned marketing and communications professional who leads our marketing efforts and tackles the development of strategic initiatives for our clients. She loves a well placed pun and the one-two punch of an impactful headline.
Haley worked as a graphic designer for almost 6 years for small, mid-sized, and large ad agencies, the Mississippi Development Authority, and Magnolia before launching The Starving Artist. She spent her time learning the ins and outs of the marketing world and honing her creative skillset. Although she was thankful for each opportunity, she left feeling like something was missing. She began a process of self-expoloration that ultimately led her to an anti-agency model in an effort to redefine the traditional marketing approach to creative work. Through that process, she recognized her intrinsic need for strategic, intentional and creative problem solving.
The baking aspect of the business developed as a creative outlet to the rigors of the marketing world. She was able to use her creative skills in a new way in the form of delicious treats for any occassion. Ever the entrepreneur, she began the process of becoming a certified home baker and hasn't stopped since.