COMPETITIVIT

Mercati Competitività is the Journal of the Italian Marketing Association and strives to provide a voice for the Association's cultural and scientific policy. Mercati Competitività thus aims to provide cultural and scientific updates to those who, in different market contexts, want to work in marketing at a specialist and professional level... - Mathwick, C., Malhotra, N. &and Rigdon, E. (2001). Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment. Journal of Retailing, 77(1),39-56... - Wu, C.H. & Liang, R. (2009). Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants. International Journal of Hospitality Management, 28(4), 586-593.