VINE DIGITAL - Key Persons


Alberto Petrov

Job Titles:
  • Head of SEO & Content
Alberto is the Head of SEO & Content at Vine Digital, and has a wealth of industry experience behind him. As a certified consultant in search engine optimisation, Alberto offers trusted guidance on strategies, outreach, content and technical SEO.

Candelaria Maurette

Job Titles:
  • Paid Media Specialist
Cande manages all aspects of our Programmatic, Search and Social advertising campaigns. She actively evaluates data to refine and improve advertisement initiatives while likewise delivering reports with insights that are based on her expertise. Above all else, Cande strives to unite customer goals with effective solutions designed for both short-term success as well as long-term gains.

Clinton Hand

Job Titles:
  • Global Client Engagement Consultant
Clinton has an ever-curious mind: which is what brought him to Vine Digital. Offering a strong background in business development and client management, Clinton helps NZ health businesses to remain competitive in the digital marketplace.

Danika Tee

Job Titles:
  • Paid Media Specialist
As a paid media specialist, Danika's skillset lies in driving online sales and ROI. Danika collaborates with AMs and the paid search advertising team-offering specialisation in strategies for eCommerce brands in the health and fintech fields.

Eliza Peterson

Job Titles:
  • Account Manager
Eliza has a wealth of experience in account management for SMBs and larger brands. Having managed 100+ campaigns and counting, Eliza applies a client-first mindset to every pain point that enterprises typically face. She's always willing to investigate a problem, to ultimately maximise the returns that they see after project launch.

Elmo Stoop - Founder

Job Titles:
  • Executive Director
  • Founder
Elmo is the founder of Vine Digital, and brings over a decade of experience to the company. With a wealth of knowledge in SEO and content, Elmo understands the value of custom digital marketing strategies for brands. As a Bitcoin enthusiast himself, Elmo is very familiar with the FinTech market-while offering seasoned expertise in the health and pharmaceutical industries.

Emma Carré

Job Titles:
  • Head of Design and Development
As a powerhouse digital marketer, Emma is our Head of Design & Development. With a decade of experience in digital and a focus on CX, Emma understands how to manage campaigns and strategies; and has a background in Account Management, as well as having in-house experience. She understands our clients' business objectives, and increases revenue via SEO, data visualisation, content and CRO methods.

Genesis Canedo

Job Titles:
  • Web Designer
Genesis provides stunning, functional designs for Vine Digital and our clients: offering a wealth of experience in web design tools and best practices. In his free time, Genesis runs a biking apparel shop featuring his designs!

Jade Jánosi

Job Titles:
  • SEO Content Team Lead
Jade's journey in SEO began with self-teaching, implementation on her own websites, as well as freelancing. The vast knowledge she acquired from these experiences enabled her to join Vine and become an expert in carrying out SEO requests, keyword research and content writing/marketing that fit within the heavily regulated domains of healthcare and FinTech.

Kriston Labios

Job Titles:
  • Data Studio Expert
  • Junior SEO Specialist
As our in-house Data Studio expert, Kriston knows the tool like the back of his hand. Kriston is the engine behind all reporting; our team can depend on his purpose-driven analysis on SEO and outreach, to drive live campaigns and future strategies.

Mario Adam

Job Titles:
  • SEO Manager / Strategist
Mario is an SEO Manager/Strategist at Vine Digital, and values efficiency and quality above all else. Mario is responsible for all aspects of our clients' search campaigns; he provides infallible delivery of SEO services, and collaborates with our Account Management team.

Michelle Wilkinson

Job Titles:
  • Digital Account Director
Michelle is a trusted source of knowledge for Vine Digital's Irish client base. With her extensive background in account management, Michelle has managed countless digital marketing campaigns with flying colours: ranging from paid search to SEO.

Mitton Pienaar

Job Titles:
  • Senior Front End Developer
Mitton is a Senior Front End Developer at Vine Digital, and provides web development and integration services for our clients. As a talented software developer, Mitton comes up with elegant and unexpected web design solutions to generate ROI. He offers a skillset in a wide variety of technologies.

Nilo Luz

Job Titles:
  • Senior SEO Specialist
Nilo has over a decade of experience in the SEO industry. Whether it's in-depth keyword research or the technical aspects of our clients' websites, Nilo is a fountain of knowledge, and leads the creation of custom SEO strategies: from concept through to implementation and maintenance.

Niman Maharjan

Job Titles:
  • Front - End Developer
With a background of over 10 years in the tech realm, Niman's talents are invaluable to our team at Vine Digital. Not only does he possess an impressive portfolio of UI/UX-related work and web application development experience, but his 8+ years as an IT educator makes him uniquely qualified for his role as front-end developer.

Nina Tacoloy

Job Titles:
  • Digital Marketing Strategist
From content to social media and administrative tasks, Nina has provided expertise ever since Vine was founded. Previously, Nina worked with the Account Management team; today, she works with the Head of Marketing and focuses on inbound marketing.

Oleg Tyutyunov

Job Titles:
  • Front - End Developer
Oleg has been a Front-end Developer for the past 7 years, specialising in large-scale websites with custom components and performance optimisations. He believes that it is his team's collective dedication and expertise that allows them to excel at each project they take on. He loves exploring new technologies during his free time as well as travelling, technics and sport.

Phoebe Cameron-Lee

Job Titles:
  • Head of Paid Media
Phoebe is the Head of Paid Media at Vine Digital. Coming from a background in social media and copywriting, Phoebe has hands-on experience in the implementation and management of paid campaigns. Phoebe leads the paid media team with this in-depth: expertise, ensuring consistent ROI for our clients.

Ruth Chapman

Job Titles:
  • Group Managing Director
As our Group Managing Director, Ruth leads Vine Digital. Ruth provides our clients with trusted digital marketing guidance-with a strong understanding of the regulatory landscape for the healthcare and fintech industries. As a founding employee, Ruth has an in-depth knowledge of our business and service offering. Ruth Chapman stepped into the role of Group Managing Director, a position formerly held by founder, Elmo Stoop. This appointment came as Elmo shifted focus to Vine Digital's strategic growth initiatives. Alongside Ruth's advancement came a complete revamp and overhaul of Vine Digital's brand and website in order to truly reflect our values and commitment to quality digital marketing services.

Sandy Maninjwa

Job Titles:
  • Account Manager
Sandy offers an extensive background in digital marketing, having worked as a search specialist, campaign manager and digital strategist at various large agencies. As a strong communicator and an even better listener, Sandy's skills are indispensable for her clients.

Sofiann McKerrell

Job Titles:
  • Innovation and Digital Director
Sofiann has worked in SEO for over a decade, and runs his own blog on the digital nomad lifestyle-as he travels the world while working for Vine Digital. For our clients, Sofiann is a valuable source of knowledge on SEO, website management and how to strategise on a global scale.

Sophie Carden-Barber - CMO

Job Titles:
  • Head of Marketing
Whether it's a whitepaper, newsletter or social media campaign, Sophie is responsible for all things branding and marketing at Vine Digital. She brings a wealth of expertise to the team, and has grown our digital presence exponentially.