YESI DESIGNS

While majoring in Visual Communications, I worked for the Staples Print Center, initially in a massive private production center that produced massive print runs and later in smaller retail locations throughout L.A. I learned to adjust/design for print while working directly with a variety of printers/print processes... I've primarily held in-house print design roles, including roles at a PR firm, an ad agency and an online e-commerce store focusing on lifestyle products... While with the online retailer, I was relocated to Austin, Texas where I helped establish the design process & workflow for their metallics process and HP Indigo Press. I worked closely with HP Engineers, Print Technicians & Press Operators to create special custom design files & templates for this new print technology. Afterward, I trained the Product Development team on creating these files, a process which is still followed and used today for numerous products.