GAYLE MEYERS BUSINESS - Key Persons


Emily Allen

Emily has two decades of experience growing revenue for digital media companies. At GM Consulting Emily is focused on helping companies scale by providing strategic recommendations and sound models for expansion and monetization. Her work focuses on positioning, sales enablement, commercialization, team development, business, and sales development, packaging & productization and corporate & sales marketing. Before joining Axios as the Senior Vice President of Branded Studios, Emily was the Senior Vice President of Content and Digital Products at iHeartMedia where she lead the charge in overhauling its content practice for over 900 websites, 4 thousand social handles (Twitter, Instagram, Facebook), and YouTube, as well as designing its digital marketing and monetization practice. She was also an integral player in leading iHeartMedia's support team for content creation around iHeartMedia events across the country throughout the year. Prior to iHeartMedia, Emily was the Senior Vice President of Ad Strategy at Business Insider (now Insider Inc.) where she was one of the first people hired to build its advertising revenue business. Under her seven-year tenure, she launched five departments, including the branded content practice - Insider Studios - which supported the revenue goals, as the website grew from 3 million unique views to 100+ million. Emily has also held top management roles at Smithsonian Business Ventures where she revamped two magazine websites and launched a travel site for the Smithsonian Institution. During one of her biggest projects, each of the 19 museums handed over CAD drawings of their floor plans which her team meticulously turned into interactive maps. She originally began her career at Real Media Inc. in San Francisco before moving to Time Inc. - more specifically Golf.com - where she saw Tiger Woods win 8 out of his 15 career majors. When she's not in New York, Emily and her two kids enjoy time in the Sierras skiing or at Lake Tahoe.