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The CDO Group The Chief Digital Officer needs to understand all aspects of a business, including technology, marketing, operations, merchandising, sales, customer service and finance. The CDO needs to be able to think strategically, create and communicate a vision that inspires, and work with leaders across an organization to execute on that vision. That's... Providing customers, consumers or patients with a seamless brand experience across all physical, digital, service, marketing and social touchpoints has become one of the most important strategic imperatives for companies of all sizes.