AMS ANALYTICAL - Key Persons
An early start in the corporate strategy team of Reed-Elsevier taught me the fundamentals of running a digital subscription business and I've built on that experience working in SaaS based fintech companies. This has given me a solid understanding of subscription pricing dynamics and the various ways in which these models are applied. In addition to that, running sales operations teams has given me insight into the workings and culture of direct sales teams.
I have a background in kinesiology and neurosciences prior to starting a career in business and I did my executive MBA at the Rotterdam School of management where I focused on revenue optimisation for bundles of digital subscriptions.