LEADING BY DESIGN

Leading by Design is my corner of the internet, where I publish my experiences as a design leader of an in-house design team. A place to share my thoughts and philosophies, trials and tribulations, successes and failures. I hope that my experiences resonate with others and enables them to formulate their strategy to get their in-house design team a seat at the table within their organisation... When we focus on crafting an organisational culture, creative process, routines and a structure within which a design team and it's designers can thrive. There is no need to fear uncertainty or pretend to know what comes next. Instead, we have an in-house design team designed to seize opportunities that we could have never envisioned ourselves. A future-proofed design team that creates solutions to problems we're not even aware of yet... Design leadership coaching with active design leader at a FTSE250 company. Focused on developing in-house design teams unlocking design lead potential.