ELEARNING4FASHION.COM - Key Persons
Job Titles:
- Junior Researcher - Faculty of Communication, Culture and Society, USI - Università Della Svizzera Italiana
Anett Lő rincz is a student of the MSc in Digital Fashion Communication at the Faculty of Communication, Culture and Society at USI in Lugano, Switzerland.
She has an academic background in Business and Finance having completed her Double Degree Bachelor's in International Business Economics at the Budapest Business School and in Business Administration at the Frankfurt University of Applied Sciences.
Anett is currently researching on the topic of Intangible heritage: The change of significance of Hungarian embroidery over time.
She works as a junior researcher at the Institute of Digital Technologies for Communication (ITDxC) of USI.
Job Titles:
- Event Manager - Faculty of Communication Sciences, USI Università Della Svizzera Italiana
Branislava Trifkovic is graduated in Italian Language & Literature and History.
Former collaborator of the Swiss Commission for UNESCO, she's now responsible for the management of the academic conference "Fashion communication: between tradition and future digital developments" organized by USI Università della Svizzera italiana, University of Paris I Sorbonne and ISEM Fashion Business School.
Job Titles:
- Junior Researcher - Faculty of Communication Sciences, USI - Università Della Svizzera Italiana
- Master of Science in Management Student at the Faculty of Economics of the Università Della Svizzera Italiana in Lugano, Switzerland
She works as a junior researcher in the digital fashion domain at the Institute of Communication Technologies of the Faculty of Communication Sciences and is the MSc in Digital Fashion Communication Programme Assistant.
Charlotte Stachel is a Ph.D. candidate in Digital Fashion Communication at the Institute of Digital Technologies for Communication at the Università della Svizzera italiana USI in Lugano (Switzerland).
In September 2022, she joined USI as a junior researcher and teaching assistant of the MSc in Digital Fashion Communication, a double degree by USI and Université Paris 1 Pantheon-Sorbonne (France).
Charlotte Stachel's research project focuses on the digitalization of a brand's fashion heritage and its related digital and phygital communication practices. Her position is funded by the LifestyleTech Competence Center, of which USI is a founding member, and is done within a collaborative project with Bally.
Between 2017 and 2022, Charlotte Stachel has been working as a communications specialist at the Federal Department of Justice and Police (FDJP) and the Federal Department of Foreign Affairs (FDFA) in Bern.
She holds a Bachelor's Degree in Communication and Media Research from the University of Fribourg and a Master's Degree in Public Management and Policy with specialization in Public Communication and Management from the University of Bern and USI.
Job Titles:
- Assistant for the
- Postdoctoral Researcher - Faculty of Communication, Culture and Society, USI - Università Della Svizzera Italiana
Alice Noris research interest is on the "localizing phenomenon related to fashion websites".
Alice is a teaching assistant for the MSc in Digital Fashion Communication at USI - Università della Svizzera italiana (Lugano - Switzerland), Faculty of Communication, Culture and Society.
She holds a MA in International Management from the Catholic University of Milan.
Job Titles:
- External Research Associate - Faculty of Communication, Culture and Society, USI - Università Della Svizzera Italiana
Job Titles:
- Researcher and Lecturer - Faculty of Communication, Culture and Society, USI - Università Della Svizzera Italiana
Nadzeya Sabatini, PhD in Communication Sciences (2014), lecturer at USI - Università della Svizzera italiana (Lugano, Switzerland). She is an academic coordinator of MSc in Digital Fashion Communication (www.usi.ch/mdfc), Double degree between USI and Université Paris 1 Panthéon-Sorbonne, France. She is a group leader on Digital Fashion Communication Research (www.digitalfashion.ch) at the Institute of Digital Technologies for Communication (USI), where she coordinates research activities by PhD candidates and Master students on online communication practices in the fashion domain.
Since 2022, she is Assistant Professor in Digital Transformation at Gdansk University of Technology (Poland).
She serves Google within Google Online Marketing Challenge as a part of its Global Academic Panel.
Nadzeya has been a visiting researcher at Hong Kong Polytechnic University (Hong Kong), Business School of the University of Strathclyde (UK), Auckland University of Technology (New Zealand), and Operating Unit on Policy-Driven Electronic Governance of the United Nations University (Portugal). Her visiting scholarships were funded by the Swiss National Science Foundation.
Her research focus is on online communication practices and digital strategies, ranging from the use of IT for Human Resource Management (eLearning and MOOCs) to online usages and usability studies.
Elisa Barbieri, graduated in the Faculty of Economics, major in Management at USI - Università della Svizzera italiana (Lugano, Switzerland). For her Master thesis, she focused on the state of art of eLearning programs in fashion companies, presenting their main adoption drivers, how the employees acquired skills, the online training delivery methods as well as their impact on organizations. The thesis was selected for the "ASQ association prize" for the best Master Thesis in Management. She attended the Luxury Management Course at HEC Paris. She has started working on eLearning certification programs with the role of Business Training Specialist in a multinational corporation.
Job Titles:
- Master in International Tourism Alumna at USI - Università Della Svizzera Italiana in Lugano, Switzerland
In her Master's Thesis, she has analyzed whether tourism destinations are taking advantage of Fashion Weeks to promote and enhance the destination image.
Katharina Sand's research centers on the topic of social network tools, sustainability and the transmission of heritage and values in the fashion domain. Following her BA at London's Goldsmith's College and an MA from the Université de Paris 8, she is a fashion curator, editor and professor. She has covered the art and fashion world as a journalist and editor for a variety of publications since 1995, and founded the internationally renowned fashion platform SEPTIEME ETAGE in Geneva in 2000. In 2020 she co-curated the exhibition "Making FASHION Sense" at Switzerland's leading competence center for digital arts HeK , showcasing the radical transformation of the fashion industry through technology and new artistic paths leading towards increasing sustainability.
Katharina has taught at HEAD-Genève, PARSONS PARIS (The New School), Savannah's SCAD and the Kunstuniversität Linz. Following an ordinary professorship at the ESM in Montreal, she is a visiting professor at the AMD (Akademie Mode & Design) in Munich. AMD. She was a nominator for the Swiss Design Prize and has presented her research at international conferences including Shanghai, Dubai, Jaipur, as well as at Tedx Transmedia in Rome.
Job Titles:
- Junior Researcher - Faculty of Communication, Culture and Society, USI - Università Della Svizzera Italiana
Linda Leppänen is a former student of the MSc in Digital Fashion Communication at the Faculty of Communication, Culture and Society at USI in Lugano, Switzerland. Currently she works as a Digital Project Manager at Switch On Lab in Milan providing consulting services for fashion, lifestyle and cosmetics brands.
Linda has further academic background in the fashion industry, with a Bachelor's Degree in Fashion Marketing and Communication with majors in communication from the Institute of Design (IED Moda) in Milan. For her bachelor thesis, she researched the disruptive change brought by male makeup to the beauty industry in terms of communication strategies and product offerings.
Her master thesis explored how Digital Transformation has impacted Western beauty aesthetics, representation forms, imitation, and finally, consumption of makeup.
She has also completed an internship within the beauty industry as a CRM & Marketing Intelligence Specialist at Intercos and worked as a freelance makeup artist.
Job Titles:
- Junior Researcher - Faculty of Communication, Culture and Society, USI - Università Della Svizzera Italiana
Martina Ronchetti is a student of the Master of Science in Digital Fashion Communication at the Faculty of Communication, Culture and Society at USI in Lugano, Switzerland.
Martina is currently writing her master thesis (Master thesis title: "Multimodal argumentation and digital storytelling: what arguments support a good story") and she is investigating Digital Fashion Competences within the Institute of Digital Technologies for Communication (ITDxC) of USI.
Job Titles:
- Master of Marketing Alumna at USI - Università Della Svizzera Italiana in Lugano, Switzerland.
She has written her Master's Thesis on brand love and its drives and outcomes in the apparel industry. She has collaborated in the design and implementation of a marketing plan for a new master at USI.
Job Titles:
- Junior Researcher - Faculty of Communication Sciences, USI - Università Della Svizzera Italiana
- Master in International Tourism Student at the Faculty of Economics and Communication of the Università Della Svizzera Italiana in Lugano, Switzerland
Oana-Carina Pop, Master in International Tourism student at the Faculty of Economics and Communication of the Università della Svizzera Italiana in Lugano, Switzerland.
She works as a junior researcher at the Institute of Communication Technologies of the Faculty of Communication Sciences, collecting and linking data between the fashion and the tourism industry.
Job Titles:
- Researcher and Lecturer - ISEM Fashion Business School, University of Navarra
Patricia holds an Executive Fashion MBA and PhD in Fashion Digital Marketing from ISEM Fashion Business School - University of Navarra.
She is Head of Digital Fashion Brands Observatory and Program Coordinator of the Executive Fashion MBA and Fashion Digital Marketing Program at ISEM.
Patricia is a visiting research scholar at the Faculty of Communication Sciences, USI - Università della Svizzera Italiana, Fashion Institute of Technology in New York and Department of Economics and Management, University of Florence.
She is a lecturer in Influencer Marketing for the MSc in Digital Fashion Communication at USI - Università della Svizzera italiana.
Job Titles:
- Full Professor - Faculty of Communication, Culture and Society / Deputy Rector, Pro - Rector for Education and Students' Experience, USI - Università Della Svizzera Italiana
- Full Professor - Faculty of Communication, Culture and Society, USI - Università Della Svizzera Italiana
Lorenzo Cantoni graduated in Philosophy and holds a PhD in Education and Linguistics. He is full professor at USI - Università della Svizzera italiana (Lugano, Switzerland), Faculty of Communication, Culture and Society, where he is director of the Institute of Digital Technologies for Communication.
His research interests are where communication, education and new media overlap, ranging from computer mediated communication to usability, from eLearning to eTourism and digital Fashion, from ICT4D to eGovernment.
He is chair-holder of the UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites, established at USI in 2013, and board member of WHES - World Heritage Experience Switzerland.
He is USI's Pro-rector for Education and Students' experience.
He is director of the Master in Digital Fashion Communication, done in collaboration with the Université Paris 1 Panthéon-Sorbonne, and director of the Master in International Tourism.
L. Cantoni has been Dean of the Faculty (2010-2014) and President of IFITT - International Federation for IT in Travel and Tourism (2014-January 2018).
Job Titles:
- Master of Science in Informatics Student at the Faculty of Informatics of USI - Università Della Svizzera Italiana, Lugano, Switzerland
She has worked as a junior researcher in digital fashion domain at the Institute of Communication Technologies of the Faculty of Communication Sciences.
Shkurta Gashi, Master of Science in Informatics student at the Faculty of Informatics of USI - Università della Svizzera italiana, Lugano, Switzerland.