HATCH MARKETING - Key Persons


Alyssa Napoleon

Job Titles:
  • Employee
  • Senior Vice President of Client Services
Alyssa is HATCH The Agency's employee #2. And over the past 10+ years, she's been partnering with companies big and small to form marketing and communications programs that lead to their growth. Her experience spans across all manner of branding projects - from strategy through to implementation. She has built expertise in areas including marketing planning, website strategy, and campaign management. On top of all this, she also has experience working within "in-house" marketing teams, which gives her a unique understanding of the challenges service brands face. In her spare time, Alyssa is a passionate supporter of her local community. She sits on the Advisory Board of Community Cooks, a Somerville non-profit organization that provides home-cooked meals to neighbors in need, helping the organization with their marketing strategy, development, and events.

Dorothy Urlich

Job Titles:
  • President of HATCH Talent
Dorothy is the President of HATCH Talent, HATCH The Agency's full-service talent recruiting and placement arm. She combines her networking and team-building skills with an intuitive knowledge of client needs to provide spot-on talent solutions. She leverages her vast, fully vetted network to provide the best talent to ultimately help clients achieve their business objectives. Before joining HATCH Talent, Dorothy was the Head of Global Creative Operations at IDEXX. Prior to IDEXX, Dorothy helped start two creative agencies: as COO at HeyLet'sGo and CMO at Sleek Machine. Earlier career roles include stops at Hill Holliday, Mullen, and Fidelity Investments. Her leadership positions included standing up an in-house agency, talent recruiting, production, new business development, creative management, and project management. Which is all to say, she wears more hats than just about anyone we know.

Jen Harrington - CEO, Founder

Job Titles:
  • CEO
  • Founder
Jennifer is the founder and CEO of HATCH The Agency. Since 2009, she and her agency have been helping brands big and small and across all categories find their voice and drive their business forward. Prior to HATCH, she was a managing partner at Trinity Communications where she led client services and managed relationships with world-class brands like Fidelity, Liberty Mutual, and John Hancock. She has been recognized as one of Boston's ‘40 under 40' by the Boston Business Journal and was awarded the Greater Boston Chamber's Pinnacle Leadership Award for Entrepreneurship in 2021. Jennifer sits on several non-profit and foundation boards that focus on fair access to public arts education. When she's not working tirelessly for her clients, she's busy with her other full-time job - corralling her husband, four children, and two rambunctious dogs.