RAWKUS - Key Persons


Dee Why


Karen Shaw

Job Titles:
  • Head of Production
Karen or ‘Kazza' is chief cat wrangler and CEO of Getting things done. Her secret superpower is the ability to make the extremely difficult request look easy. Karen's greatest love is to be set an impossible task - so if you ask for an adult male Yak to be delivered at 11 am to a Toorak address - you'd better be there to receive it! Karen is the glue that keeps the show running and the true brains of the operation. Her training in Journalism and Horticulture and passion for storytelling is by far her greatest asset to the team. Karen can be identified by her trusty backpack that's always way over the cabin baggage allowance, filled with all manner of essential items required by other less organised peeps at the drop of a hat.

Rick Spence - Founder

Job Titles:
  • Creative Director
  • Founder
Rick is a multi-award winning director and creative across both the broadcast and advertising worlds. His secret superpower is his ability to make things fun when really, the world is turning to crap. Rick won six Logies as an Executive Producer in his decades as a premium TV maker and uses these storytelling techniques and production efficiencies in his foray into the world of branded content. Having completed his first piece of branded content in 1996, Rick is one of the most experienced content specialists in the country, having successfully delivered projects of both scale (Bunnings - 500 pieces in one project) and high-end one-offs (Red Bull/Defence Force "Day Job"). Rick has lived through the shifting sands of the new media landscape and has an intimate knowledge of content marketing and distribution strategies to ensure your message is seen by all of the right people.