ROLL

We are proud of our roots in Columbus, Ohio and strive to be role models in our community. Through our existing roll: Model collaborations we are lucky to focus our efforts and financial resources on individuals and organizations that share our vision that bikes can (and do!) change lives. We actively look for opportunities where we can amplify existing initiatives in which bikes can play a meaningful role in helping organizations and individuals towards their goals. Whether that's for health and wellness, for transportation, or just simply to share the love of bikes with a wider audience, our work is guided by our company values; Celebrate All Riders, and Make a difference!... Pelotonia - Our team has committed to ride and support this movement to fund cancer research in our local universities and research institutes, from day 1 to day 0... Design your own custom bike. Created by you, built to order, custom fit and shipped for free. From city/commuter bikes, to road, touring and..